Send an SMS for everything - be strategic and intentional Include opt-out instructions in your messages Send too frequently (i.e., more than six times per month) Let recipients know who the messages are coming from (e.g., mention your brand name) Use abbreviations or text-speak unless you know your audience will understand and appreciate them in the recipient’s local timezone use SMS quiet hours for flows Provide unique value in every SMS message and keep them short and concise

Abandoned cart and browse abandonment reminders.

Now the question is: what can you do with SMS marketing? Below are common use cases: Further, since COVID-19 started, even more people are using their mobile devices to shop online rather than in stores.

Personal - SMS can be personalized for each individual, making your marketing messages feel like a 1-on-1 conversationīut do people actually want to get SMS marketing messages? Most say “yes.” In 2019, 54% of consumers said they wanted to receive text messages with promotions.Direct - SMS go straight to a recipient’s phone and actively ping it, alerting them as soon as the message is delivered.Highly engaging - SMS typically outperforms every other marketing channel for engagement.Instant - Around 98% SMS messages are opened, and most are read within the first three minutes this makes it particularly good for important or time-sensitive messages.What’s more, SMS provides several benefits over other channels. SMS marketing can help you reach these customers directly. Around the world, more and more people use their phones and tablets to discover and research products, purchase, leave reviews, and more.

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